Countdown to V-day: 2 Weeks!

More red-themed gift ideas for the love of your life.

Viola Blanca silk flower, $21

Electropura upcycled baby clothes, $35-$54

Barbara Amzallag leather cuff, $35

Serene Daoud hairband. $34

Cease & Desist Montreal logo necklace, $24

Vintage pumps, $33.75

Candi Factory panties, $12 -$18 (all models on sale!)

Fantasy World Heroes snow skirts, $195

Countdown to V-day: 3 Weeks!

All our models are decked out in red and pink sale items in honour of the upcoming day of love. We have tons of great gift ideas for the lover in your life (that can be you) so come on by!

L to R (sale prices): Lost & Found $90, Glasgow Constance$135.20, Glasgow Viola $143.20, Lost & Found $105, Les Enfants Sauvages Mystical Dress $112, Glasgow $107.20, Glasgow 79.20

Here are some red-themed ideas to get you started...

Red Sofa coral necklace, $60

Annie Clifford mitts, $30


Pompon recycled wool Bunna, $48

Trace polo, $30

Vintage classics

All our vintage is 25% off*! We have some awesome vintage goodies in store right now, like this brown on brown houndstooth riding jacket - it's teeny tiny but the tailoring is to die for!



This black cashmere Escada top will keep you warm and go with anything, like this grey wool knee-length skirt with pleated detailing or this black fitted knit pencil skirt.


This jacket is INSANE. Mint condition Holt Renfrew wool blazer with lamb shearling collar - I bet it'll be gone before I even finish typing this.


Can you believe these vintage Browns suede stacked wood wedges?! I wish they were my size so badly... size 40! Come and get 'em while they're hot.

* with the exception of vintage boots

All Hail The Sale!

January is the best time to get sweet deals and shop without the madness of the crowds. The following lines are on sale - some of them up to 50$ off the Fall/Winter '10 collections!

Ramonalisa
Sweetmeat
Jennifer Glasgow
Birds of North America
Allison Wonderland

Les Enfants Sauvages
Lost & Found

And vintage goods!

Headquarters says goodbye with BFF show

Our dear friends at Headquarters Boutique and Gallery on Amherst are closing their doors and we're sad to see them go. We at General 54 want to wish them much joy and happiness as they pursue their careers!


To celebrate the 50 + exhibitions they’ve curated in the past 5 years, Headquarters is proud to present “BFF” (Best Friends Forever), a retrospective look at all the amazing work and incredible talent that’s been showcased on their walls, this coming Friday January 14th from 6-11pm.

BFF will be the final exhibit for Headquarters as they close their doors this February 1st, 2011 to pursue new and exciting projects in art and fashion.