Atelier B

Boy, are we lovin' the Spring/Summer '11 Atelier B collection! These gorgeous dresses below keep selling out 'cause every time someone tries one on, they leave the store with it :)


For you t-shirt n' jeans types there are some incredibly soft cotton tees in gorgeous colours with subtle geometric silkscreening. Love this coral one below, as well as this flirty sleeveless blouse.

Prints Charming

The store is full of gorgeous patterned dresses in time for a panoply of colorful spring buds. Here's a glimpse at some of the dazzling prints.

Birds of North America Wheateur Dress $$194

Les Enfants Sauvages Ethiopique dress $120

Allison Wonderland Fairfax dress $188

Jennifer Glasgow Camille dress $159

Not a dress type? We've got a great selection of Norwegian Wood patterned luxury tights in store, on sale for $39.

North American Bird Migration

A flock of beautiful migrating birds have landed at the General. Birds of North America's Spring/Summer '11 line is now in store! These incredibly tailored and flattering dresses are made right here in Montreal and are built to last, both in style and quality. Come and try one on for yourself to see!

Anastasia Lomonova

Anastasia Lomonova just brought us some gorgeous odds and ends from her inventory! They are so rich in colour and texture and have the utmost quality workmanship for which Anastasia is known. We only have one of the incredible Bijou dress above, so get here fast!

Also not to be missed: there is one red trench coat, one black trench coat and a gorgeous grey twill and leather blazer (most of which is keeping our window mannequins warm in their new breezy dresses).

robe grob

The grob spring/summer '11 collection has arrived in store and brought the warm breeziness of summer with it. Delicate lace and nautical stripes abound in these light and sexy dresses that make us want to plant seeds and break out our summer flip flops. And hooray for a Made in Montreal harem pant!