Hail The Sale!

Even though we've only just reached the apex of summer, it's SALE TIME! Take home the beauties you've been eyeing all season, at reduced prices of 25% and more!

All Birds of North America dresses are 25% off and all tops and skirts are 30% off!

All Glasgow is on sale by 25% and more!

The few Allison Wonderland goodies left are 25% off!

Hot Child in the City

The dog days of summer are upon us which means it's time to cash in your vacation days and take a dip in a freshwater lake STAT. Lucky for you we just got amazing locally-made bathing suits from Montreal designer Kayleigh Peddie. Not only are these beauties locally designed and made, they are hot to trot! Mesh sides, flattering shapes and colourful prints...and it won't break the bank at $110 a suit! Everything a girl could ask for. We also have bandeau bras and high-waisted undies! Get 'em while they last!

West Coast Hey Day

Man oh man oh man... do we have something amazing in store for you. Vancouver-based HeyDay designs are now available at the General and they are out of control. Beautiful porcelain renditions of old mason jars and geometric jewelry that will have you drooling all over our floor. Half of the shipment of jars has already gone home with our staff so act fast!

Any my favourite, the Imperial Crown - I took one of these babies home with me, to sit beside my vintage glass and galvanized tin version :)

Bloomin' Roses

We now have new stock from Simone's Rose in store! This Montreal-turned-Toronto designer has been gracing us with her amazing designs since she launched in 2009 and we are so excited about the pretty things she sent our way.

The Heartland is an beautiful denim skirt made of 55% Hemp & 45% Organic Cotton.


Jumpsuit. 'Nuff said.

Simone's Rose is known for amazing Obi belts made from vintage kimono fabrics. These are the perfect accessories for those summer wedding outfits!


We had the kimono-inspired Jacklyn in an emerald green this past season and the new incarnation in creamy organic cotton/soy jersey is perfect for sunny summer days.


This lace top is so soft and we love the cat eye cutout details in the shoulders. Perfect over a dark bra and navy blazer. Hawt.